750-Seat Stand
Regional athletics events, school sports days and festivals all year round.
Sponsorship & Partnerships
Back Your Community. Be Seen Doing It.
Partner with Northwood Stadium and put your brand in front of more than 100,000 visitors a year, while helping keep sport open to everyone in Stoke-on-Trent. Northwood is owned by a registered charity, so every pound of sponsorship goes straight back into the community.
100,000+Visitors through our gates each year
750Seats in the grandstand
400mNational-standard athletics track
7 daysA week your board is on show
— Why Northwood
One Venue. Four Audiences.
Your board sits where people actually spend their time: on the track, at the pitch side, in the stand and through the doors of the sports hall and gym.
National-Standard Track
Home of City of Stoke AC, with athletes training here week in, week out.
FA-Accredited 3G Pitch
Full-size and floodlit. A wide range of grassroots teams train here through the week, with FC Hanley junior and senior fixtures every weekend.
Sports Hall, Squash & Gym
Home to regional netball league fixtures and large-scale events, plus members and casual visitors through the door daily.
— Who Sees Your Board
Local People, Every Single Week
Local families, schools, clubs and leagues use Northwood every week. On event days they're joined by visiting athletes and spectators from across Stoke-on-Trent, Staffordshire and beyond.
That makes a Northwood board one of the most direct ways to put a local business in front of the community it serves.
- Families & parents
- Schools & colleges
- Football clubs & leagues
- Athletes & coaches
- Gym & track members
- Event-day spectators
— Choose Your Package
Our Sponsorship Packages
Every package includes board printing. Commit for two years and save 10% on Supporter and Community Partner packages.
Supporter
Get your name on the board
£400+VAT
per year
- 1 board, standard position (track or 3G)
- Announcement image on our socials
- Featured in our Tuesday Sponsor Spotlight
- Member of our partnership network
Community Partner
More boards, more visibility
£750+VAT
per year
- 2 boards, standard positions (track or 3G)
- Announcement image on our socials
- Tuesday Sponsor Spotlight twice a year
- Member of our partnership network
- Logo on marketing sent to our network
- 20 free gym or track passes (worth £100)
Limited to 6 partners
Premier Partner
The best positions in the venue
£1,800+VAT
per year
- 4 boards in premium positions
- Video announcement on our socials
- Tuesday Sponsor Spotlight every quarter
- Your logo on all our marketing
- 50 free gym or track passes (worth £250)
One partner only
Grandstand Naming Partner
Price on application
Minimum 2-year contract
Put your name on the 750-seat grandstand, the landmark of the venue and the backdrop to every event-day photo.
- Grandstand naming rights, signage included
- Premium boards at all main entrances
- Video launch post across our socials
- Monthly Tuesday Sponsor Spotlight
- Your logo beside ours on all marketing
- 100 free gym or track passes (worth £500)
Included in
every package
- Board printingIncluded in the price
- First refusalKeep your board positions when you renew
- 10% offSupporter & Community Partner, when you commit for two years
- Employee passesValid for 12 months
— Side by Side
Compare Packages
| Package feature | Supporter£400 / year +VAT | Community Partner£750 / year +VAT | Premier Partner£1,800 / year +VAT | Grandstand NamingOn application |
|---|---|---|---|---|
| Advertising boards | 1 | 2 | 4 | Grandstand + main entrances |
| Board positions | Standard | Standard | Premium | Premium |
| Launch on our socials | Image | Image | Video | Video |
| Tuesday Sponsor Spotlight | Featured | Twice a year | Quarterly | Monthly |
| Your logo on our marketing | — | Network mailings | All marketing | Beside ours, all marketing |
| Free gym or track passes | — | 20 | 50 | 100 |
| Partnership network | ✓ | ✓ | ✓ | ✓ |
| Board printing included | ✓ | ✓ | ✓ | ✓ |
| Minimum term | 1 year | 1 year | 1 year | 2 years |
— Sponsorship That Gives Back
Your Sponsorship Keeps Community Sport Going
Northwood Community Sports is wholly owned by City of Stoke Athletics and Community Sports, a registered charity. Sponsorship income goes straight back into the community programmes we run every week, keeping them free or low-cost for the people who need them most.
Mondays & Fridays · 4–6pm · Free
Youth Club
Sport, games and youth work for local young people, delivered with Dizzy Heights.
See the Youth Club →
Thursdays · 5:30–7:00pm
Walking Netball
A gentle, social version of netball for all ages and abilities, run with England Netball and Stoke City Foundation.
Last Monday of the month · 6:30–8:30pm · Free
Track Social
Relaxed, social running on the track, open to every pace and every ability.
See Track Social →Also at Northwood: Funetics junior athletics, Walking Football, Football Welcomes Refugees and Wednesday Night Football.
City of Stoke Athletics and Community Sports Limited · Registered charity no. 1195927
— How It Works
From Enquiry to Board in Four Steps
- Send an enquiryPick a package below, or tell us what you're after and we'll suggest one.
- Choose your positionsWe'll confirm availability and show you where your boards will sit.
- We print and installSend us your logo. Printing is included and we'll get your board up.
- We announce youYour launch post goes out on our socials, followed by your Tuesday Sponsor Spotlight.
— Get Started
Make a Sponsorship Enquiry
Tell us a little about your business and we'll come back to you.
Thanks, We've Got It
Tom from our partnerships team will be in touch shortly to talk through packages and board positions.
— Questions
Sponsorship FAQs
How big are the boards?
Each board is 1930mm × 870mm and is fixed along the track or 3G pitch-side barrier.
Do I need to design my own board?
Send us your logo and brand colours. Printing is included in every package, and we'll prepare the artwork for you at no extra cost.
How does the 2-year discount work?
Commit to a Supporter or Community Partner package for two years and you get 10% off. A Supporter package comes to £720 over two years instead of £800, and a Community Partner package £1,350 instead of £1,500. The 2-year discount doesn't apply to Premier Partner, which is limited to six partners and stays at £1,800 a year.
What happens when my sponsorship ends?
You get first refusal to keep your board positions when you renew, so nobody else can take your spot while you decide.
How do the free gym and track passes work?
Passes are for your employees and are valid for 12 months from the start of your sponsorship. Each pass is a day pass, giving a member of your staff access to the venue's gym and track for the day.